Writing_for_blog

Helping you pivot through your small business journey.

Welcome… The purpose of this blog is to inspire and equip those that desire to follow their dream of having their own business and to overcome the myriad of obstacles that could potentially prevent a speedy startup launch. These articles will give you step by step instructions using practical but proven methods that will produce actual, measurable results. We’ll go through the Dream, Plan and Execute process and turn ‘Wantrepreneurs’ into ‘Entrepreneurs’. 

If you’re making this self employment pivot later in life, there’s content specifically for you! I’ll be dealing with that topic in detail as well, from my personal experiences, so you can make the pivot a lot easier and with more clarity. 

Life’s a journey…enjoy the ride.  

Small Business Startup Tips and Tools

who are you? Do you really want to know?

Who Are You? Do You Really Want to Know?

Development

I’d like to take some time to talk about getting to know ourselves better and the benefits of using a personality test so we can focus on our strengths instead of developing our weaknesses.
Because when we focus on our strengths, our opportunities are the greatest. When we try to develop our weaknesses, we can get bogged down in the muck of…well, all things that are mucky.
We’re brought up through an educational system that focuses on what we did wrong and how we fell short.
We live in a society that has a never ending focus on people’s shortcomings.

how big is your comfort zone

How Cozy is Your Comfort Zone?

Development

Simply put, your comfort zone is a behavioral space where your activities and behaviors fit a routine and pattern that minimizes stress and risk. It provides a state of mental security. You benefit in obvious ways: regular happiness, low anxiety, and reduced stress.

So, our comfort zone, is our safe place. Whatever ‘normal’ looks like for you, whatever you’re not even thinking about changing — that’s your comfort zone.

Each time you move into a new zone, you have to go through a little fear, a little anxiety, because you have to think differently about yourself and what you’re capable of.

You will come across obstacles in life-fair and unfair. And you will discover, time and time again, that what matters most is not what these obstacles are but how we see them, how we react to them, and whether we keep our composure. You will learn that this reaction determines how successful we will be in overcoming- or possibly thriving because of them.

podcast mini-course

Starting Your Podcast Mini-Course

Development

In episode 39 of the Podcast, I discussed the need to have a platform for your voice and why the option of having a Podcast was critical for the life and growth of your business.
And in this article, I’ll be going over the steps on how I started this podcast and try to provide enough content for you so that you’ll at least feel more comfortable starting your own, or talking to someone on how to get your own up and running.

1 Research
2 Passion
3 Motive
4 What soundtrack do you listen to in your head?

It took longer at first, but things get faster over time and you work out your own tweaks that helps you to streamline the process.
Is all this a lot of work? Yes. Does is take up a significant amount of time? You bet. But I still believe that the benefits outweigh the time commitment pitfalls.
I’m building an international voice.

And so can you.

your new voice

Your New Voice for Influence and Impact

Development

In this article, I’d like to take your story…your message to another level. Today, I’d like to continue the theme of how you can have a significant influence and impact in people’s lives, and promote yourself, promote your business, all through the process of helping people.

Now you may be in the startup phase, or about to be in the startup phase and have been thinking about this for awhile and are wondering what to do next. You may be wondering where to land on this topic of influence and impact and you know that it’s time to take some sort of action.

You can have your own podcast. You can have a national and international voice. You can have a worldwide influence. If others can do it and have huge success with their podcast then there’s a good possibility that you can too.

But you’ll need a plan.

telling your story to have impact and influence

How Your Story Can Have Impact and Influence

Development

The goal of every business is sales. Without it, the business dies. Plain and simple. You need to sell your products or services one way or another. There are a lot of ways to do this, but there’s currently a huge gap between your target market and you and you need to close it. You need to build a bridge and then get them to walk over it.
Normally, it takes a few times for people to warm up to you or your product or service and help them through the sales process. If you’ve been listening to this podcast recently, you’ll already know about the ‘know/like/trust/try/buy’ process. Simple, but not easy.
So how do we close that gap so that people will buy our product? What bridges do we need to build? Do you just talk about your expertise and how great you are? Do you just talk about your products or services and how great they are? Or is there another way that’s proven to be successful?
There is, and it’s in the use of stories. Your story.

the_next_step

Taking the Next Step- A New Choice

Dream

Making a decision
I mentioned in a much earlier episode that I made a later in life pivot.. a few of them actually and so I sort of know what it’s like to face change and to step out of the comfort zone.
Now for some, change can happen in a number of ways:
• It could be voluntary for many reasons
o Maybe you want to retire with purpose and you’ve had this idea in your head for awhile
o Maybe you’re already retired either from the military or the workforce and you want to try life 2.0 but this time doing something that makes you feel alive
• Or maybe this life change you’re going through isn’t voluntary and you’re scrambling a bit to figure some things out
o It could be because of a job loss
o It could be because of a divorce
o It could be a number of reasons
Either way, voluntary change or involuntary change, it’s still change. And that’s something that a lot of people have a hard time with.
But if nothing changes, then everything will stay the same right?

quality-copywriting

Copywriting-Essential Building Block #7-Laying a Strong Foundation to Your Business

Plan

I’ve found that, over the years, it can be easy to focus on the more tangible parts of a business. The parts that we can see and feel. The parts that we can have a more direct impact on, like:
• Sales
• Marketing
• Products/Services
The list can go on and on. But there’s one aspect of a successful business that I think gets overlooked time and time again; copywriting.
Not just any type of copywriting, but using words to move prospects or even the casual observer through the ‘know/like/trust/try/buy’ process.. and then we’ll add to that ‘repeat’ as well. Because as business owners, what do we really want? Sales? Yes.. but we also want repeat customers.

brand_identity

Branding-Essential Building Block #6-Laying a Strong Foundation to Your Business

Plan

A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

Every person is now a brand. Everyone can constantly put themselves out in front of their audience. Everyone can add value to their audience. With everything you share with your audience, you’re building your brand.

The Marketing Plan-Essential Building Block #5-Laying a Strong Foundation to Your Business

Plan

Marketing has gone through quite an evolution over the past 20 years or so.

With so many businesses transitioning to Internet based products and services, it’s forced businesses to rethink their approach and what’s actually effective for modern consumers.

Marketing, in today’s terms is: Getting someone who has a need to go through the ‘know/like/trust/try/buy’ process.

I like to think of it this way. Marketing is serving and sales is a relationship.

building_an_email_list

The Email List-Essential Building Block #4- Laying a Strong Foundation to Your Business

Plan

What is an email list?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.
Many expert marketers say their biggest mistake was not building an email list when they first started out.
Why build an email list?
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are very interested in what you have to offer. This is why they’re more likely to convert into paying customers.
Usually an email list gets 10 times higher conversions than social media campaigns.
Here is a short list of the benefits of having an email list…

successful business

Products & Services-Essential Building Block #3-Laying a Strong Foundation to Your Business

Plan

The next building block you’ll need to lay a strong foundation to your business is the Website.
But before we talk about products and services, we need to talk about sales. You gotta sell your stuff. Whatever it is. Products or services, you need sales.
Selling. Yucky stuff! Right? I mean, who REALLY likes to sell stuff? I’d rather be creating content or working on the next new product. I’ve got better things to do than sell stuff.
Well, let’s think about something for a second. Sales is what keeps businesses alive. So what do we do when we need to sell but we don’t like to sell?
We help people.

website

Website-Essential Building Block #2-Laying a Strong Foundation to Your Business

Plan

For far too long, people have been creating websites that just end up being another expense. Another black hole for the budget. But done correctly, and with some proper planning, your website can be built with the theme of: ‘make me money’.

To have a basic but professional design that doesn’t distract but enhance the copy that will encourage and entice the person to ultimately buy your product or services. Or at the very least again, work through the know/like/trust/try/buy process.

following after your dreams

Vision-Essential Building Block #1-Laying a Strong Foundation to Your Business

Dream

Vision or Dream?
So..What’s the difference between dream and vision? Aren’t they basically the same thing?
Dream and vision are not the same thing.
A dream is a more lofty idea you have in your head without a lot of details. I’d like to retire and live in a more southern state where it’s warmer and have a decent retirement income from my business, or the sale of my business. No details. Exciting, but painless.
A vision is a dream solidified. Take your dream and attach a strategy. Now add the goals and tactics you’ll need to perform the strategy. Now you have a vision.

limiting beliefs

Limiting Beliefs That Will Halt Your Success

Dream

We live in a time where it’s very easy to get discouraged and think that only the wealthy can have opportunity and success.

We seem to have a knack for dwelling on the negative, not the positive. We have to be taught to be positive thinkers and many people even pay to hop on someone’s course or community just to be part of the positive mindset and get help thinking and believing that a positive future is possible and obtainable.

And when it comes to our dreams it can be easy to talk ourselves our of the very dream we thought up in the first place.

Does your dream seem like a nightmare?

Dream

Does the task of starting a business seem either vague, or daunting, or expensive, or something that just takes too much time or money? Does your dream seem more like a nightmare?

Does any one…or ALL of these things stop you in your tracks so that you WANT to start a business, but you just can’t seem to get excited about it and actually DO something?

marketing

8 Effective Ways to Market Your Business Online

Launch

As we all know, marketing our business to potential customers is a necessary part of having a successful business.

The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no return on investment.

Advertising online may be a better option. You can track the effectiveness of each advertisement. Then, you can focus your marketing strategies on the techniques that are the most profitable. Plus, there are options for online advertising that don’t cost you any money at all!

Winning the SEO Game

Development

If you want to get traffic to your website, it’s important to understand Search Engine Optimization (SEO). Up until about 2015, if you created a blog post with an interesting title and an eye-grabbing picture, you could bet that a lot of people would click on it when they saw it on Facebook.

Since then, however, things have changed dramatically. Facebook realized that they were basically giving free publicity to businesses. So, Facebook started making it much more difficult for businesses to grab people’s attention. If a business wanted to get a lot of exposure, they would have to pay for it.

The end result of all this is that it’s now super tough to get as much traffic from social media. You either need to have a massive following or be willing to shell out a fair amount of cash.

This is why SEO matters so much.

Building a Personal Brand and Becoming an Influencer

Launch

A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

social media

Growing Your Business Using Social Media

Launch

Many business owners think that if they simply start posting on social media, they’ll be successful and attract new customers. But it doesn’t work this way. In order to build your business through social media, it’s essential to have a strategy for engaging with your audience.

It’s not enough to post across a variety of social media networks. Without a definitive plan for how you’re going to use social media, you probably won’t get the results that you want.

How to Turn Your Passion Into Profit

Dream

We all have things that we absolutely love to do, But you don’t think you could ever make money from your passion.

Thanks to the internet, almost any passion can be turned into a profitable side hustle. You can make money doing the things that you love the most. Yep. You can turn your passion project into a profitable project.

Of course, all this raises the critical question: how do you start a side hustle? In this article, I’ll give you a road map for turning your passion into a profitable side hustle. It’ll guide you, step-by-step, to making money doing what you love.

survival knife

Small Business Survival Guide Tips

Launch

Running a small business isn’t easy, even during the best of times. Any small business owner will tell you that running a small business is challenging. When circumstances get tough, running a business becomes an even greater challenge.
During these difficult times, many small businesses fold under the pressure. They simply weren’t able to keep going. But many businesses have survived these incredibly challenging circumstances. Some of them have even thrived.
The point is that your business can make it through hard times. You’ll need to get creative. You’ll have to take decisive action. And you’ll need to make tough decisions. But you can do it!

open for business faster

Kick-start Your Small Business Launch With These Tips

Plan

Different people tell me different things about the startup process, but with these tips, you’ll be able to kick-start your small business launch and be profitable faster.

If you ask 10 people what the process should be for starting your own business you’ll probably get 10 different answers.

Even in the content that I put together for my startup coaching with the Dream/Plan/Execute process, it’s put together and formatted in a way that I think works the best.

Are there a lot of things that need to be done? Yes… but if I can do it, you can do it too.

Finding Your Zone of Genius

Development

Have you reached your true potential? If not, what’s holding you back?
Do you know what your true potential is?
In this post, we’ll be diving in to the possibilities of aiming higher and achieving much, much more than we ever thought possible.
1. The Zone of Incompetence:
2. The Zone of Competence:
3. The Zone of Excellence:
4. The Zone of Genius:- In this zone, you capitalize on your natural abilities which are innate, rather than learned. This is the state in which you get into “flow,” find ceaseless inspiration, and seem to not only come up with work that is distinguished and unique, but also do so in a way that excels far and beyond what anyone else is doing.

what is your mission

Starting a Business From the Inside Out

Dream

Some people may be struggling with not only developing their mission, but not even knowing what the mission is supposed to be. But where does the ‘mission’ fit into the bigger picture here of our lives?

If you’re unsure at to what your mission in life would be, knowing what your strengths are, and weaknesses, will help you decide. Everyone is good at something, whether you’re born with a certain talent or skill, or if you have some other talent that gets developed over time and turns out to be something that you love to do, or maybe it’s some sort of hidden talent that you never even thought you had.

what type of entrepreneur are you

The Four Types of Entrepreneurs

Pivot

When some people put their toe in the entrepreneur waters to see if this is something that they’d be interested or motivated to do, they will eventually find that they’ll need to make a decision. A decision of which type of entrepreneur will they ultimately be for this current venture they’re thinking of starting.

There are 4 types of Entrepreneurs:
1. Mission Based
2. Passion Based
3. Opportunity Based
4. Undecided

Which one are you?

coaching session

What is small business startup coaching?

Uncategorized

The main difference between coaching and consulting is that coaching pulls out answers from the client while consulting tells the client what to do.

A consultant is usually an SME, a subject matter expert who can provide technical and professional advice to clients based on their situation. A coach, however, helps clients find their own clarity and answers, and helps them to understand how to move forward in achieving their goals and grow personally.

When you coach, you explore possibilities. When you consult, you provide possibilities.

niche business

3 Reasons Why It’s Important To Have a Niche In Your Business

Plan

What is a niche? A niche is a specialism that caters to a certain market or group of people

Having a niche is important because if you try to cater to everyone your overall marketing and message won’t speak to anyone. Your niche can also be linked to who your ideal client is. So, it’s important you have a targeted niche market and speak to a customer or client in a certain way which they can really relate to.

retirement-why start a business when you're supposed to stop?

Retirement: Why Start a Business When You’re Supposed to Stop?

Pivot

Some individuals dream of the day when they can do absolutely nothing. To them, retirement is a euphoric future of sleeping in, lounging in the sun, being on perpetual vacation and thinking as little as possible for the rest of their lives.
Retirement is the perfect time for things like travel and exploring old passions; but it can also be a great time to start a business.
Why start a business after you retire? Here are 5 popular reasons some people pivot to self employment during retirement.

Pivot

Pivoting to Self Employment Through COVID-19

Pivot

Is the Covid-19 pandemic messing up your career plans?
Many of us start at our first job out of college thinking it will set us up for the rest of our career. And stepping off that path seems like a huge risk. Selecting a major and degree program is a difficult decision as it is. When you’re on a straight and narrow career path, it’s easy to panic if you want to make a change. And since change is a constant, you’ll be much better off in the long run if you’re able to adapt and roll with the punches.

home based business

How to Start a Business from Home

Pivot

With most of the population being stuck at home, it’s given people some time to think about things that they haven’t had the time for in the past with their old routine.
Have you dreamed of — or even dabbled in — starting a home-based business? Maybe you love the idea of working from home but haven’t yet taken action to officially set up your company.
With all the options out there lately, analysis paralysis can sink in and stop you in your tracks.

Time is running out

When Is The Right Time To Start A Business?

Dream

The clock is ticking.

If you’re reading this, you’ve probably thought about starting your own business. You’ve probably thought about it a lot. It’s also fair to assume that you’ve delayed – for months, if not years – because it just doesn’t feel like it’s the right time.
But here’s the thing: there is never a right time to start a business. There will never be an ideal moment.

experienced entrepreneurs

6 Ways to Use Age to Your Advantage When Starting a Business

Pivot

Entrepreneurship isn’t just for the young. Older adults are finding that starting a business can be the perfect way to turn a lifetime of experience into something meaningful, take control of their time, counter workplace ageism, and in some cases, make a lot more money.

Here, six entrepreneurs share the key advantages they discovered in starting a business in their 50s and 60s.

4 Beliefs About Success That Are Going to Help You Fail

Development

Obviously, I don’t want you to fail. Anyone that knows anything about me can tell you that. That’s why this article explains how we can avoid failure by thinking about misconceptions we can have sometimes.

We all have preconceived notions about success, what it takes to achieve it, or what it even looks like. But with some additional insights and the knowledge we gain as we get older, we can learn to change what we believe and how we perceive.

successful risk

How Taking a Risk Can Lead to Incredible Success in Business

Dream

Risk.
Normally a word that evokes negative emotions and something that we, by nature want to shy away from.
“The biggest risk is not taking any risk. In a world that’s changing very quickly, the only strategy that’s guaranteed to fail is not taking risks.” These words of wisdom are from Mark Zuckerberg, chairman and CEO of Facebook, the world’s most popular social media platform.

business plan process

How To Write a Business Plan

Plan

If your business is all in your head, it’s hard to convince lenders, investors and shareholders that you have a credible company and that you’ll use their funding well. And that’s precisely where a business plan comes in. This highly recognized management tool is basically a written document that describes who you are, what you plan to achieve, how you plan to overcome the risks involved and provide the returns anticipated. Often people think of business plans are limited to starting up new companies or applying for business loans. However, they are also essential to running a business with a clear, well-documented plan.

Need a Business Startup Strategy?

Click the button below to send some basic information of your needs, and we’ll come up with a plan. 

Let's Communicate

Address:

P.O. Box 2283
Chester, VA 23831

Shopping Basket

E-book of the month club!

Want to save $$ and get all 12+
E-awesome E-books for FREE? 

Every month, you’ll automatically receive a jam-packed, small biz startup-related E-book for you to download to your computer, tablet or phone. 

Quick and easy.  


Please wait...

You're on the list for awesome, monthly E-books that will help you to be more successful on your small business journey. Congratulations and enjoy!

We respect your privacy. 




Wait...don't leave yet. Do you need some help pursuing your dream and starting a business?

Sign up for monthly tips and motivational emails. 

You’ll be glad you did.  

Get on the list...

Please wait...

You're on the list for getting great tips and motivation to pursue your dream of starting a business!

We respect your privacy.