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Helping you pivot through your small business journey.

Welcome… The purpose of this blog is to inspire and equip those that desire to follow their dream of having their own business and to overcome the myriad of obstacles that could potentially prevent a speedy startup launch. These articles will give you step by step instructions using practical but proven methods that will produce actual, measurable results. We’ll go through the Dream, Plan and Execute process and turn ‘Wantrepreneurs’ into ‘Entrepreneurs’. 

If you’re making this self employment pivot later in life, there’s content specifically for you! I’ll be dealing with that topic in detail as well, from my personal experiences, so you can make the pivot a lot easier and with more clarity. 

Life’s a journey…enjoy the ride.  

Small Business Startup Tips and Tools

brand_identity

Branding-Essential Building Block #6-Laying a Strong Foundation to Your Business

Plan

A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

Every person is now a brand. Everyone can constantly put themselves out in front of their audience. Everyone can add value to their audience. With everything you share with your audience, you’re building your brand.

The Marketing Plan-Essential Building Block #5-Laying a Strong Foundation to Your Business

Plan

Marketing has gone through quite an evolution over the past 20 years or so.

With so many businesses transitioning to Internet based products and services, it’s forced businesses to rethink their approach and what’s actually effective for modern consumers.

Marketing, in today’s terms is: Getting someone who has a need to go through the ‘know/like/trust/try/buy’ process.

I like to think of it this way. Marketing is serving and sales is a relationship.

building_an_email_list

The Email List-Essential Building Block #4- Laying a Strong Foundation to Your Business

Plan

What is an email list?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.
Many expert marketers say their biggest mistake was not building an email list when they first started out.
Why build an email list?
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are very interested in what you have to offer. This is why they’re more likely to convert into paying customers.
Usually an email list gets 10 times higher conversions than social media campaigns.
Here is a short list of the benefits of having an email list…

successful business

Products & Services-Essential Building Block #3-Laying a Strong Foundation to Your Business

Plan

The next building block you’ll need to lay a strong foundation to your business is the Website.
But before we talk about products and services, we need to talk about sales. You gotta sell your stuff. Whatever it is. Products or services, you need sales.
Selling. Yucky stuff! Right? I mean, who REALLY likes to sell stuff? I’d rather be creating content or working on the next new product. I’ve got better things to do than sell stuff.
Well, let’s think about something for a second. Sales is what keeps businesses alive. So what do we do when we need to sell but we don’t like to sell?
We help people.

website

Website-Essential Building Block #2-Laying a Strong Foundation to Your Business

Plan

For far too long, people have been creating websites that just end up being another expense. Another black hole for the budget. But done correctly, and with some proper planning, your website can be built with the theme of: ‘make me money’.

To have a basic but professional design that doesn’t distract but enhance the copy that will encourage and entice the person to ultimately buy your product or services. Or at the very least again, work through the know/like/trust/try/buy process.

following after your dreams

Vision-Essential Building Block #1-Laying a Strong Foundation to Your Business

Dream

Vision or Dream?
So..What’s the difference between dream and vision? Aren’t they basically the same thing?
Dream and vision are not the same thing.
A dream is a more lofty idea you have in your head without a lot of details. I’d like to retire and live in a more southern state where it’s warmer and have a decent retirement income from my business, or the sale of my business. No details. Exciting, but painless.
A vision is a dream solidified. Take your dream and attach a strategy. Now add the goals and tactics you’ll need to perform the strategy. Now you have a vision.

limiting beliefs

Limiting Beliefs That Will Halt Your Success

Dream

We live in a time where it’s very easy to get discouraged and think that only the wealthy can have opportunity and success.

We seem to have a knack for dwelling on the negative, not the positive. We have to be taught to be positive thinkers and many people even pay to hop on someone’s course or community just to be part of the positive mindset and get help thinking and believing that a positive future is possible and obtainable.

And when it comes to our dreams it can be easy to talk ourselves our of the very dream we thought up in the first place.

Does your dream seem like a nightmare?

Dream

Does the task of starting a business seem either vague, or daunting, or expensive, or something that just takes too much time or money? Does your dream seem more like a nightmare?

Does any one…or ALL of these things stop you in your tracks so that you WANT to start a business, but you just can’t seem to get excited about it and actually DO something?

marketing

8 Effective Ways to Market Your Business Online

Execute

As we all know, marketing our business to potential customers is a necessary part of having a successful business.

The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no return on investment.

Advertising online may be a better option. You can track the effectiveness of each advertisement. Then, you can focus your marketing strategies on the techniques that are the most profitable. Plus, there are options for online advertising that don’t cost you any money at all!

Winning the SEO Game

Development

If you want to get traffic to your website, it’s important to understand Search Engine Optimization (SEO). Up until about 2015, if you created a blog post with an interesting title and an eye-grabbing picture, you could bet that a lot of people would click on it when they saw it on Facebook.

Since then, however, things have changed dramatically. Facebook realized that they were basically giving free publicity to businesses. So, Facebook started making it much more difficult for businesses to grab people’s attention. If a business wanted to get a lot of exposure, they would have to pay for it.

The end result of all this is that it’s now super tough to get as much traffic from social media. You either need to have a massive following or be willing to shell out a fair amount of cash.

This is why SEO matters so much.

Building a Personal Brand and Becoming an Influencer

Execute

A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

social media

Growing Your Business Using Social Media

Execute

Many business owners think that if they simply start posting on social media, they’ll be successful and attract new customers. But it doesn’t work this way. In order to build your business through social media, it’s essential to have a strategy for engaging with your audience.

It’s not enough to post across a variety of social media networks. Without a definitive plan for how you’re going to use social media, you probably won’t get the results that you want.

How to Turn Your Passion Into Profit

Dream

We all have things that we absolutely love to do, But you don’t think you could ever make money from your passion.

Thanks to the internet, almost any passion can be turned into a profitable side hustle. You can make money doing the things that you love the most. Yep. You can turn your passion project into a profitable project.

Of course, all this raises the critical question: how do you start a side hustle? In this article, I’ll give you a road map for turning your passion into a profitable side hustle. It’ll guide you, step-by-step, to making money doing what you love.

survival knife

Small Business Survival Guide Tips

Execute

Running a small business isn’t easy, even during the best of times. Any small business owner will tell you that running a small business is challenging. When circumstances get tough, running a business becomes an even greater challenge.
During these difficult times, many small businesses fold under the pressure. They simply weren’t able to keep going. But many businesses have survived these incredibly challenging circumstances. Some of them have even thrived.
The point is that your business can make it through hard times. You’ll need to get creative. You’ll have to take decisive action. And you’ll need to make tough decisions. But you can do it!

open for business faster

Kick-start Your Small Business Launch With These Tips

Plan

Different people tell me different things about the startup process, but with these tips, you’ll be able to kick-start your small business launch and be profitable faster.

If you ask 10 people what the process should be for starting your own business you’ll probably get 10 different answers.

Even in the content that I put together for my startup coaching with the Dream/Plan/Execute process, it’s put together and formatted in a way that I think works the best.

Are there a lot of things that need to be done? Yes… but if I can do it, you can do it too.

Finding Your Zone of Genius

Development

Have you reached your true potential? If not, what’s holding you back?
Do you know what your true potential is?
In this post, we’ll be diving in to the possibilities of aiming higher and achieving much, much more than we ever thought possible.
1. The Zone of Incompetence:
2. The Zone of Competence:
3. The Zone of Excellence:
4. The Zone of Genius:- In this zone, you capitalize on your natural abilities which are innate, rather than learned. This is the state in which you get into “flow,” find ceaseless inspiration, and seem to not only come up with work that is distinguished and unique, but also do so in a way that excels far and beyond what anyone else is doing.

what is your mission

Starting a Business From the Inside Out

Dream

Some people may be struggling with not only developing their mission, but not even knowing what the mission is supposed to be. But where does the ‘mission’ fit into the bigger picture here of our lives?

If you’re unsure at to what your mission in life would be, knowing what your strengths are, and weaknesses, will help you decide. Everyone is good at something, whether you’re born with a certain talent or skill, or if you have some other talent that gets developed over time and turns out to be something that you love to do, or maybe it’s some sort of hidden talent that you never even thought you had.

what type of entrepreneur are you

The Four Types of Entrepreneurs

Pivot

When some people put their toe in the entrepreneur waters to see if this is something that they’d be interested or motivated to do, they will eventually find that they’ll need to make a decision. A decision of which type of entrepreneur will they ultimately be for this current venture they’re thinking of starting.

There are 4 types of Entrepreneurs:
1. Mission Based
2. Passion Based
3. Opportunity Based
4. Undecided

Which one are you?

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