Well friends, I’m sure that there are a lot of people that already have this personal brand stuff figured out, but there may be some of you listening that need a bit more clarification to what all this ‘personal brand’ stuff is and how they should think of it.
Because for me, when I started out, the meaning has sort of shifted a bit over the past 20 years and to be honest, I really like the way the definition evolved over time.
Have you ever thought of reinventing yourself? Maybe you’ve been in a situation that forced you to do that. Maybe you’re thinking about doing it voluntarily.
But why would anyone even think about doing that? Why would anyone want to?
Well, I’ve been in situations before where I knew I wasn’t living my best life…at all, and I just wanted to do something about it. It’s sort of that ‘ok’ lifestyle. Just working in an ok job and getting an ok paycheck. Just settling. Just accepting. Just paying the bills.
But friends, there’s a better way. There’s a better life out there…for you. For many of us, we live in countries that still offer opportunity and a hope of a better future.
So don’t settle. Don’t settle for an ok life in an ok job. Because being ok is safe. Being ok keeps you in your comfort zone. Being ok doesn’t rock the boat and make any waves.
I’d like to take some time to talk about getting to know ourselves better and the benefits of using a personality test so we can focus on our strengths instead of developing our weaknesses.
Because when we focus on our strengths, our opportunities are the greatest. When we try to develop our weaknesses, we can get bogged down in the muck of…well, all things that are mucky.
We’re brought up through an educational system that focuses on what we did wrong and how we fell short.
We live in a society that has a never ending focus on people’s shortcomings.
But the Gallup Organization did extensive research and found that people have several times more potential for growth when they invest energy in developing their strengths instead of trying to improve their weaknesses.
Simply put, your comfort zone is a behavioral space where your activities and behaviors fit a routine and pattern that minimizes stress and risk. It provides a state of mental security. You benefit in obvious ways: regular happiness, low anxiety, and reduced stress.
So, our comfort zone, is our safe place. Whatever ‘normal’ looks like for you, whatever you’re not even thinking about changing — that’s your comfort zone.
Each time you move into a new zone, you have to go through a little fear, a little anxiety, because you have to think differently about yourself and what you’re capable of.
You will come across obstacles in life-fair and unfair. And you will discover, time and time again, that what matters most is not what these obstacles are but how we see them, how we react to them, and whether we keep our composure. You will learn that this reaction determines how successful we will be in overcoming- or possibly thriving because of them.
In episode 39 of the Podcast, I discussed the need to have a platform for your voice and why the option of having a Podcast was critical for the life and growth of your business.
And in this article, I’ll be going over the steps on how I started this podcast and try to provide enough content for you so that you’ll at least feel more comfortable starting your own, or talking to someone on how to get your own up and running.
1 Research
2 Passion
3 Motive
4 What soundtrack do you listen to in your head?
It took longer at first, but things get faster over time and you work out your own tweaks that helps you to streamline the process.
Is all this a lot of work? Yes. Does is take up a significant amount of time? You bet. But I still believe that the benefits outweigh the time commitment pitfalls.
I’m building an international voice.
And so can you.
In this article, I’d like to take your story…your message to another level. Today, I’d like to continue the theme of how you can have a significant influence and impact in people’s lives, and promote yourself, promote your business, all through the process of helping people.
Now you may be in the startup phase, or about to be in the startup phase and have been thinking about this for awhile and are wondering what to do next. You may be wondering where to land on this topic of influence and impact and you know that it’s time to take some sort of action.
You can have your own podcast. You can have a national and international voice. You can have a worldwide influence. If others can do it and have huge success with their podcast then there’s a good possibility that you can too.
But you’ll need a plan.
The goal of every business is sales. Without it, the business dies. Plain and simple. You need to sell your products or services one way or another. There are a lot of ways to do this, but there’s currently a huge gap between your target market and you and you need to close it. You need to build a bridge and then get them to walk over it.
Normally, it takes a few times for people to warm up to you or your product or service and help them through the sales process. If you’ve been listening to this podcast recently, you’ll already know about the ‘know/like/trust/try/buy’ process. Simple, but not easy.
So how do we close that gap so that people will buy our product? What bridges do we need to build? Do you just talk about your expertise and how great you are? Do you just talk about your products or services and how great they are? Or is there another way that’s proven to be successful?
There is, and it’s in the use of stories. Your story.
If you want to get traffic to your website, it’s important to understand Search Engine Optimization (SEO). Up until about 2015, if you created a blog post with an interesting title and an eye-grabbing picture, you could bet that a lot of people would click on it when they saw it on Facebook.
Since then, however, things have changed dramatically. Facebook realized that they were basically giving free publicity to businesses. So, Facebook started making it much more difficult for businesses to grab people’s attention. If a business wanted to get a lot of exposure, they would have to pay for it.
The end result of all this is that it’s now super tough to get as much traffic from social media. You either need to have a massive following or be willing to shell out a fair amount of cash.
This is why SEO matters so much.
Have you reached your true potential? If not, what’s holding you back?
Do you know what your true potential is?
In this post, we’ll be diving in to the possibilities of aiming higher and achieving much, much more than we ever thought possible.
1. The Zone of Incompetence:
2. The Zone of Competence:
3. The Zone of Excellence:
4. The Zone of Genius:- In this zone, you capitalize on your natural abilities which are innate, rather than learned. This is the state in which you get into “flow,” find ceaseless inspiration, and seem to not only come up with work that is distinguished and unique, but also do so in a way that excels far and beyond what anyone else is doing.
Obviously, I don’t want you to fail. Anyone that knows anything about me can tell you that. That’s why this article explains how we can avoid failure by thinking about misconceptions we can have sometimes.
We all have preconceived notions about success, what it takes to achieve it, or what it even looks like. But with some additional insights and the knowledge we gain as we get older, we can learn to change what we believe and how we perceive.
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