Business success is different for everyone. Creating a strategy and outlining what success looks like for you gives you a way to measure your success. The 2 ingredients to the recipe of success are hard work and persistence, no matter what business you’re in.
Just showing up…not quitting, is half the battle. Many new business owners start with a goal of “being successful.” But what does “being successful” really mean? The truth is, is that small business success is different for everybody. And, as with everything else for your business, it’s up to you to define what success looks like for you. What one person would call a failure, another person would call it a success.
What do I mean by that? Well, for example, if the goal for the year was $250K in profits, in your sole proprietor business, but you fell short of the goal and ended up with ONLY $100K in profits. Some would call that a failure. But from where I’m sitting, I would not call that a failure.