Posts in category: Plan

I’ve found that, over the years, it can be easy to focus on the more tangible parts of a business. The parts that we can see and feel. The parts that we can have a more direct impact on, like:
• Sales
• Marketing
• Products/Services
The list can go on and on. But there’s one aspect of a successful business that I think gets overlooked time and time again; copywriting.
Not just any type of copywriting, but using words to move prospects or even the casual observer through the ‘know/like/trust/try/buy’ process.. and then we’ll add to that ‘repeat’ as well. Because as business owners, what do we really want? Sales? Yes.. but we also want repeat customers.

A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

Every person is now a brand. Everyone can constantly put themselves out in front of their audience. Everyone can add value to their audience. With everything you share with your audience, you’re building your brand.

Marketing has gone through quite an evolution over the past 20 years or so.

With so many businesses transitioning to Internet based products and services, it’s forced businesses to rethink their approach and what’s actually effective for modern consumers.

Marketing, in today’s terms is: Getting someone who has a need to go through the ‘know/like/trust/try/buy’ process.

I like to think of it this way. Marketing is serving and sales is a relationship.

What is an email list?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.
Many expert marketers say their biggest mistake was not building an email list when they first started out.
Why build an email list?
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are very interested in what you have to offer. This is why they’re more likely to convert into paying customers.
Usually an email list gets 10 times higher conversions than social media campaigns.
Here is a short list of the benefits of having an email list…

The next building block you’ll need to lay a strong foundation to your business is the Website.
But before we talk about products and services, we need to talk about sales. You gotta sell your stuff. Whatever it is. Products or services, you need sales.
Selling. Yucky stuff! Right? I mean, who REALLY likes to sell stuff? I’d rather be creating content or working on the next new product. I’ve got better things to do than sell stuff.
Well, let’s think about something for a second. Sales is what keeps businesses alive. So what do we do when we need to sell but we don’t like to sell?
We help people.

For far too long, people have been creating websites that just end up being another expense. Another black hole for the budget. But done correctly, and with some proper planning, your website can be built with the theme of: ‘make me money’.

To have a basic but professional design that doesn’t distract but enhance the copy that will encourage and entice the person to ultimately buy your product or services. Or at the very least again, work through the know/like/trust/try/buy process.