quality-copywriting

Copywriting-Essential Building Block #7-Laying a Strong Foundation to Your Business

I’ve found that, over the years, it can be easy to focus on the more tangible parts of a business. The parts that we can see and feel. The parts that we can have a more direct impact on, like:
• Sales
• Marketing
• Products/Services
The list can go on and on. But there’s one aspect of a successful business that I think gets overlooked time and time again; copywriting.
Not just any type of copywriting, but using words to move prospects or even the casual observer through the ‘know/like/trust/try/buy’ process.. and then we’ll add to that ‘repeat’ as well. Because as business owners, what do we really want? Sales? Yes.. but we also want repeat customers.

brand_identity

Branding-Essential Building Block #6-Laying a Strong Foundation to Your Business

A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

Every person is now a brand. Everyone can constantly put themselves out in front of their audience. Everyone can add value to their audience. With everything you share with your audience, you’re building your brand.

The Marketing Plan-Essential Building Block #5-Laying a Strong Foundation to Your Business

Marketing has gone through quite an evolution over the past 20 years or so.

With so many businesses transitioning to Internet based products and services, it’s forced businesses to rethink their approach and what’s actually effective for modern consumers.

Marketing, in today’s terms is: Getting someone who has a need to go through the ‘know/like/trust/try/buy’ process.

I like to think of it this way. Marketing is serving and sales is a relationship.

building_an_email_list

The Email List-Essential Building Block #4- Laying a Strong Foundation to Your Business

What is an email list?
An email list is a special list of names and email addresses of people who gave you permission to send them updates and promotions from your business.
Many expert marketers say their biggest mistake was not building an email list when they first started out.
Why build an email list?
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are very interested in what you have to offer. This is why they’re more likely to convert into paying customers.
Usually an email list gets 10 times higher conversions than social media campaigns.
Here is a short list of the benefits of having an email list…

successful business

Products & Services-Essential Building Block #3-Laying a Strong Foundation to Your Business

The next building block you’ll need to lay a strong foundation to your business is the Website.
But before we talk about products and services, we need to talk about sales. You gotta sell your stuff. Whatever it is. Products or services, you need sales.
Selling. Yucky stuff! Right? I mean, who REALLY likes to sell stuff? I’d rather be creating content or working on the next new product. I’ve got better things to do than sell stuff.
Well, let’s think about something for a second. Sales is what keeps businesses alive. So what do we do when we need to sell but we don’t like to sell?
We help people.

website

Website-Essential Building Block #2-Laying a Strong Foundation to Your Business

For far too long, people have been creating websites that just end up being another expense. Another black hole for the budget. But done correctly, and with some proper planning, your website can be built with the theme of: ‘make me money’.

To have a basic but professional design that doesn’t distract but enhance the copy that will encourage and entice the person to ultimately buy your product or services. Or at the very least again, work through the know/like/trust/try/buy process.

limiting beliefs

Limiting Beliefs That Will Halt Your Success

We live in a time where it’s very easy to get discouraged and think that only the wealthy can have opportunity and success.

We seem to have a knack for dwelling on the negative, not the positive. We have to be taught to be positive thinkers and many people even pay to hop on someone’s course or community just to be part of the positive mindset and get help thinking and believing that a positive future is possible and obtainable.

And when it comes to our dreams it can be easy to talk ourselves our of the very dream we thought up in the first place.

marketing

8 Effective Ways to Market Your Business Online

As we all know, marketing our business to potential customers is a necessary part of having a successful business.

The issue with traditional advertising, such as newspaper, radio, and television ads, is that they can be expensive and may produce little or even no return on investment.

Advertising online may be a better option. You can track the effectiveness of each advertisement. Then, you can focus your marketing strategies on the techniques that are the most profitable. Plus, there are options for online advertising that don’t cost you any money at all!

Building a Personal Brand and Becoming an Influencer

A personal brand is much more than a flashy logo or a color palette. A personal brand goes far beyond having a nice-looking business card. A personal brand is not just about having a website with your name on it, although that’s certainly part of it.

Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.

It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.

How to Turn Your Passion Into Profit

We all have things that we absolutely love to do, But you don’t think you could ever make money from your passion.

Thanks to the internet, almost any passion can be turned into a profitable side hustle. You can make money doing the things that you love the most. Yep. You can turn your passion project into a profitable project.

Of course, all this raises the critical question: how do you start a side hustle? In this article, I’ll give you a road map for turning your passion into a profitable side hustle. It’ll guide you, step-by-step, to making money doing what you love.