A personal brand is not just about having a website with your name on it, although that’s certainly part of it.
Your personal brand is how you present yourself, both online and offline, to your ideal audience. Your personal brand is the image you put forth. It’s what you stand for. Your values. What you’re all about. The core of who you are as a person.
It’s the combination of your values, unique skills, experiences, stories, personality, and image, all presented authentically to your audience.
Every person is now a brand. Everyone can constantly put themselves out in front of their audience. Everyone can add value to their audience. With everything you share with your audience, you’re building your brand.