Tom_Clairmont_Podcast_Host
Small Biz Startup Essentials Podcast

Small Biz Startup Essentials Podcast

Helping you pivot through your small business journey.

Episodes

Welcome! to the podcast page of Small Biz Startup Essentials, where we dive into a myriad of topics and discussions relating to the small business startup process including how to make that pivot later in life. For those looking to start a small business with a solid plan and more clarity, this is the place for you. We’ll cover only the topics that are the most relevant to the challenges new Entrepreneurs are facing. 

Listen to the interviews of men and women who have a successful business and hear how they turned their dream into a reality, but also how they faced their challenges and overcame them. 

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starting from zero

Ep 26- Starting a Business From Zero

Below is just the outline for this episode on the 7 major building blocks for starting a personal brand business. Are you required to have all 7? No. But I strongly recommend all 7. With these 7 building blocks, you’ll have a very solid foundation to not only start but grow your business.

1-Vision- you’ll need to start with a vision so you can know how to lay the foundation of the business and the direction to take for the other 6 blocks that are being laid.

2-Website -Some people think this is now optional, but I don’t agree. It offers value in many ways. You can only do so much from your phone and in my opinion, not having a website will hurt your chances of success, not make it any easier.

3-Product/Service -What are you going to sell? What is your USP (unique selling proposition)? 

4-Email list- creating, growing and maintaining an email list will be a critical tool in your toolbelt to sell products and have a profitable business

5-Marketing Plan- the marketing plan will provide the overall strategy for the tactics being used to start and grow your business

6-Branding- branding will keep your 3 identities consistent in whatever message you give

7-Copywriting- with quality copy, you can help walk people through the Know –> Like –> Trust –>Try –> Buy process.

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Ep 25- 4 Benefits of Starting a Business Later in Life

Here are a few benefits to starting a business later in life, based on my own experience and conversations that I have had with other older entrepreneurs.

1. Finding a Sense of Purpose
2. Meeting People Who Share Your Interests
3. Keep Your Mind and Your Body Healthy
4. Keeping the Dream Alive

What are you passionate about? What do you want to change about the world? What problem do you wish someone would fix? Maybe it’s time to be a part of the solution.

Starting a business in your 50s is a great way to make friends with people who share your interests. This is especially true if you focus on building a business around one of your passions. 

Starting a business after 50 forces you to stay engaged with the world. It gives you something positive to focus your attention on and tells the world that you are not ready to be invisible.

The dream… YOUR dream should always be the primary motivator for starting a business. Without a dream, it’s all just going to feel like another job… like you’re just putting  in your time to get more money. 

Your dream.. a good dream.. goes beyond the money, and keeps you pressing forward to greater things.. things that you always wondered if you could achieve them, and are now finding that you can.    

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3 steps-to-take-to-gain-clarity

Ep 24- 3 Easy But Critical Steps to Gain Clarity with Your New Small Business

Every day, more people are using the internet to start a side business, full time self employment or create a new revenue stream. There are always problems in the startup process. Issues that crop up that we didn’t expect, in addition to the problems that we did expect. But the solution isn’t more time or money, the solution is more clarity. 

Clarity is power. When you have clarity, you multiply your time because you know exactly what to work on next. When you have clarity, you conserve money because you know exactly where to invest it. When you have clarity, you can work through any issue that comes up and have the motivation to keep going forward without being sidetracked.  

STEP 1- Determine Your ‘Why’
STEP 2- Determine Your ‘What’
STEP 3- Determine Your ‘How’

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Sarah Justice

Ep 23- Taking the Boredom Out of Branding- Interview with Sarah Justice

What makes up your brand? What is “branding?” well Sarah talks about what branding is, the strategy behind your brand, and how it influences every part of your business.

She’s a Brand Specialist and the creative mind behind KindaWonderful. With a background in graphic design, Sarah is focused on helping businesses share their passion with the world by building brands that are impactful, profitable and engaging.

She encourages people to create the strategy behind their brand before diving into visual designs and marketing. 

Her passion for branding coupled with her desire to help small businesses succeed led to the creation of a one-on-one coaching program called PracticalBrand.

www.kindawonderful.com

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Jen Groover

Ep 22- The Master of Getting MORE Out of Life- Interview with Jen Groover

Jen talks about her new book ‘The More Method’ and starts off the conversation by explaining the 6 core aspects of mindfulness and how she uses an auditing checklist:

1. Is what you’re doing hurting you or helping you?
2. Is what you’re thinking hurting or helping you?
3. Our words can hurt us or help us and the quality of our words
4. What we’re putting in our body and if it’s helping us to be more productive
5. What are we doing with our free time and what goes into our body and minds
6. The quality of our emotions and to be more aware of the emotional scale

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John Welch

Ep 21- From Good to GREAT!- Interview with Website Marketer, John Welch from Skymouse Studios

In this episode, John Welch from Skymouse Studios gives us a peek inside the realm of website marketing, design and function and how other marketing companies just don’t come through with what they promise. 

Turn your website from good to GREAT with the help of Skymouse Studios. 

www.skymousestudios.com

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Ep 20- Freedom from the J.O.B.-Interview with Nick Loper from Side Hustle Nation

Nick Loper is an author, speaker, side hustle guru that started out with a blog in 2009 promoting ways for people to have a part time business and eventually built a nationally recognized and very successful full time business. 

Nick is very well known all around the world and if you want more information on how you can have a solid plan to move from job to self employment, you can go to www.sidehustlenation.com.

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Ep 19- The 8 Unbreakable Rules to Small Business Success author and serial entrepreneur, Sean Castrina

Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. 

He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan.    

www.seancastrina.com

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Ep 18- Mindset Miracles-Interview with Transformational Coach/Author/Speaker and Podcast Host, Matt Crump

Matt Crump, is an author, business coach/consultant, certified empowerment life coach & a purveyor of hope ready to meet another superhero…You!

https://mattcrump.tv/

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Ep 17- Speak your way to the top!- Interview with Public Speaking Coach, Donna Riccardo

Donna grew up outside of Princeton, NJ, then moved to New York City. She stayed there for 17 years while getting advanced education in the professional beauty field and becoming a premier haircutting specialist in top salons. She was a leading regional trainer for professional hair product manufacturers and learned the importance of relationships between clients and business. After moving to Colorado and giving up hair cutting, Donna began managing and mentoring several small business entrepreneurs.

https://donnariccardo.com

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Ep 16- Startup Strategy Success Plan- Interview with Content Marketing Strategist, Kris Hughes

Kris Hughes is a Content Strategy Consultant who works with solopreneurs and small business owners to build trust, lower acquisition costs, and win back simplicity through content strategy. 

He’s located in the great city of Austin Texas and has a lot of useful information for us in this episode. 

www.krishughes.com

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Ep 15- Video Validation-Interview with International Videographer Wesley Dean

Wesley Dean is the founder of Intermotion Media. He’s travelled around the world doing promotional work for non-profits and is currently based out of the Washington DC area.

Listen in to this episode to hear about his travels internationally and how he uses both the emotional and analytical skills he has to create and produce wonderful video creations. 

https://www.intermotionmedia.com/

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Ep 14- Children's Author and Author Coach, builds Kindness App to make huge impact, an Interview with Wendy Gilhula

Wendy Gilhula is an educator, writer, kindness app creator, and best-selling author of the Pika Bunny Learning Series. Holding a Bachelor’s Degree in Education from The University of Tennessee, Wendy has created an innovative learning series that teaches understanding and kindness.

www.wendygilhula.com

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Ep 13- Changing the world one Daddy at a time- an Interview with Serial Entrepreneur and creator of Daddy Saturday, Justin Batt

Fatherhood Disruptor | Healthcare Innovator | TEDx Speaker | OCR Athlete

Justin Batt is one of the fortunate people who found the collision of their calling and passion in life.  Justin is a healthcare innovator and works in the B2B sector with the largest bio-pharmaceutical and life science companies in the world.

Websites:
https://justinbatt.com/

https://daddysaturday.com/

LinkedIn: https://www.linkedin.com/in/justinbatt/

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Ep 12- Givers Gain with The Generosity Culture- an Interview with Business Development Consultant, April Shprintz

April Shprintz has spent over two decades driving growth for companies through Generosity. She started her career in the Air Force and went on to specialize in sales, operations, and marketing, supporting Fortune 500 clients and generating over $1 billion in combined additional revenue for the companies she served. 3 ½ years ago, after her highest earning, 7- figure year in the corporate world,

LinkedIn: www.linkedin.com/in/aprilshprintz

Website: www.drivenoutcomes.com

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Ep 11- Does Following Your Dream Seem More Like a Nightmare?

Does the task of starting a business seem either vague, or daunting, or expensive, or something that just takes too much time or money?

Does any one…or ALL of these things stop you in your tracks so that you WANT to start a business, but you just can’t seem to get excited about it and actually DO something?

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Ep 10- Revolutionizing the book publishing world- Interview with Juliet Clark from Super Brand Publishing

What if you could determine who in your audience is your best client in 180 seconds?

Listen in to this episode to learn about the unique tools Super Brand Publishing uses to help you understand and grow your audience. 

Juliet has transformed the book publishing industry through unique methods that she explains here and how you, too, can be a successful author or publisher as well. 

Websites:
www.linkedin.com/in/julietdillonclark
www.superbrandpublishing.com

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Ep 9- S.E.L.F. Made Fitness Trainer- Interview of Markus Copeland

In this episode, hear how Markus made the pivot to self employment with the encouragement of his wife, family and friends and created a professional workout space in a unique way. 

Website: https://trainwithselfdreams.com/
LinkedIn: https://www.linkedin.com/in/markus-copeland-52998654/

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Ep 8- Small town author produces big time results- Interview of Christine J. Gilbert

In this episode, Christine shares with us her experiences through the writing, publishing and product development process and gives aspiring authors tips on how they can get started with their journey to being a published author as well. 

Christine also successfully added multiple product lines to coincide with her book sales and trademarked her logo. 

https://www.supergrandmaandsupergrandpa.com/
https://www.christinejgilbert-books.com/
https://www.linkedin.com/in/christinejgilbert/
https://www.facebook.com/authorchristinejgilbert

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Ep 7- From 'drinking' to 'driven' and how Kari Schwear helps others kick the drinking habit

Kari Schwear has spent most of her professional life helping people find the story they want to tell about the choices they make in their lives. For the past two decades, she has helped companies grow by finding new ways to serve clients.  Kari believes the best way for a company to expand is to help its clients expand.  She founded GrayTonic and Question the Drink (QTD) in 2018 for professionals like herself that are using alcohol as a coping mechanism for stress. Kari is a Discovery Coach, speaker, and a co-author of the book, The Successful Mind, Tools for Living a Purposeful, Productive, and Happy Life.

Website: https://www.graytonic.com

LinkedIn: https://www.linkedin.com/in/karischwear/

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Ep 6- Finding Your Zone of Genius

Have you reached your true potential? 

If not, what is holding you back?

Do you know what your true potential is?

In this episode, we will be diving in to the possibilities of aiming higher and achieving much, much more than we ever thought possible.

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Ep 5- Creating a B&B Family Legacy with owner, Janice Clifton from Virginia Cliffe Inn

The Virginia Cliffe Inn has a rich history and an interesting story of transition and development. 

Listen to this episode where Janice shares some inside tips on how to start your own B&B business. 

www.vacliffeinn.com

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Ep 4- Starting a Business From the Inside Out

Some people may be struggling with not only developing your mission, but not even knowing what the mission is supposed to be. 

But where does the ‘mission’ fit into the bigger picture here of our lives? 

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what is your why

Ep 3- What is Your 'Why'?

As I talk to people about the startup process, I hear a question over and over ‘How do I decide if I should start a business?’ This all comes down to ‘what’s your motivation?’ In other words.. what is your ‘why’?

Many reasons motivate entrepreneurs to pursue their dreams of launching profitable companies. Some reasons are better than others while others are downright awful.

Before making a decision that is difficult to undo, it’s important to ask yourself difficult questions about your underlying motivations for starting a business. By doing so, you can protect yourself from unnecessary risk, and you may just confirm why you definitely should become an entrepreneur. Hopefully, this episode will help you with your ‘why’ for starting a business. 

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Ep 2- Don't Do What I Did!

When I started my business in 2002, I didn’t rely on people and other resources as much as I should have. As a result, the business startup process was harder and profitability was delayed. This episode will help you with recommendations on resources that are available to you now so that you can start your business and be profitable sooner.

In this episode, I hope you’ll learn from the mistakes that I made and that you’ll take the time to go through the business startup process in a planned and systematic process. 

Do the research and create a solid business plan to increase your chances of success. 

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Ep 1- Premier Episode-Welcome!

Welcome to the premier episode of the Small Biz Startup Essentials Podcast. 

Being that this is the first one, I’d just like to go over a few things on what you can expect for the theme and format- topics we’ll be covering, the length and frequency of the episodes, so that you won’t have any surprises. 

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